of the vega, kept it real.

In an interview, the artist De La Vega once gave this opinion/advice about running an arts business-- actually, this advice was given to him by a friend and reiterated by DLV- "The most important thing in running a business, you have to learn to be proactive. You can't wait for people to come to you." He went on to express, ever so eloquently that "it's hard to survive as an artist, or a photographer, or a writer [or a filmmaker]. The world don't (grammar geek in me says that should be doesn't, but we'll let the dude rock) owe you a fucking thing, you gotta go out and get it yourself. (preach it!) You have to learn the business, you have to learn to work relationships, you have to learn to play the game. You have to play this game, or it is going to play out on you."

And so DLV, and the rest of the world, I've decided to really jump into this game. Waiting is no fun, and frankly, I've been warming the benches too long. I was not built to wait; I was built to create.

There is something brewing and it smells sweeeeet.

paz.

jay.mo